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Transforming Experience Transforming Experience

Transforming Customer Experience

How to Create Passionate Customers 

  • 4th Edition
  • 42 hours
  • February 15th - May 16th, 2024
  • 1950 €
  • Thursdays from 5:30 pm to 9:00 pm
  • Lisbon, Portugal
  • Blended Learning
What would you like to see?

Course overview

The programme that provides the right tools to create a customer-centric culture and develop a customer experience that makes customers be passionate about the brand.


The Benefits for the Company

  • Equipping the team with state-of-the-art customer experience management;
  • Create a customer-centric culture;
  • Acquire new sales tools;
  • Energise and motivate people and teams;
  • Increase market potential through a unique customer journey.

The Benefits for the Company

  • Understanding the consumer, their motivations, and how to achieve their loyalty;
  • Understand the potential for market growth through customer experience;
  • Know how to use different sales techniques and tools, focused on a unique buying journey;
  • Be at the leading edge of sales knowledge in times of change.

Designed for whom?

  • Directors; Managing Directors


  • Organisation and Quality

  • Customer Service

  • Customer Experience Management

  • Customer Complaints Management

  • Continuous Improvement

  • Other decision makers who are responsible for the implementation of a customer experience policy and practice in their organisation

  • Other professionals who are interested in expanding their knowledge in this area

Tce Programme
Executive Program in

Transforming Customer Experience

In this Post-Graduation, in a multidisciplinary perspective, you will acquire the most sophisticated auditing and governance methodologies, developing simultaneously the understanding of the main cybersecurity tools.


A blended learning programme, where you will acquire knowledge and tools to create a customer-centric business culture.

The programme employs a blended learning methodology, where face-to-face sessions using active methodologies alternate with synchronous online sessions using assignments and challenges, in the quest to create a balance between the exchange of experiences, networking between participants and the appropriate management of time and space for each one.  

Assignments Desafios
Assignments and challenges
Casos Reais
Real-life Cases
Networking Peer Feedback
Networking e Peer Feedback
Sessões Online
Online sessions
01 / 04
Experts in the Field


The programme that aims to equip participants with the required vision and tools to create a customer experience that is so powerful that it makes customers be passionate about our value proposition.

Cristina Freitas

A well-structured programme, with a motivated faculty and a connection to the business world.

This programme enabled me to acquire and consolidate essential knowledge for the design and implementation of a Customer Experience programme which is applicable for any company and in any sector of activity. 

Cristina Freitas , Client Experience Deputy Director, Luz Saúde
Patricia Saraiva

The network of business contacts is always an asset.

Our colleagues were joined by a panel of lecturers who not only are fully employed, but who also possess knowledge in the most varied areas and are active. A very practical and participative programme. Super up-to-date. 

Patrícia Saraiva , Customer Experience Director, Doctor of Finance
Jose Antonio

Having completed the programme, we felt very enriched by the experiences shared.

This is a practical programme, with a very interesting content. We left even more convinced of the importance.

José António Reis , CEO, DHL Express Portugal
Pagina Generica
Natalia Ribeiro

A very well supervised journey – from start to finish

There was constant reflection on the importance of creating unique value propositions and experiences and the impact we have on creating passionate customers. 

Natália Ribeiro , Head of Marketing & Communication, GEFCO Portugal
01 / 04

Transforming Customer Experience

See summary of all information
  • Blended Learning
  • 42 Hours
  • 15 February, 2024 a 16 May, 2024
1.950 €

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking in the ISEG car park
  • Final diploma of program

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Ideally up to one week before the start of the Programme, although you can enrol later should places still be available.

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

DGERT Certification

Pedro Carvalho 3576

More Information

Contact our Program Advisor for further information and advice.


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