Clayton Christensen, a professor at Harvard, in his book "The Innovator's Dilemma," divided innovation into two categories: incremental and disruptive.
Both types have in common the fact that they are only successful when adopted by the consumer. Therefore, when it comes to innovation, it is essential to always understand the consumer, what they value, and what needs they have, whether latent or not.
In this webinar, developed as part of the executive program Strategic Management & Innovation, you will learn about the latest consumer trends in the banking industry, creating the foundation for strategic thinking that will lead to successful innovation.
