What are you looking for?

Ex: Courses, articles, etc...


Strategic Management Innovation Strategic Management Innovation

Strategic Management & Innovation

  • 3rd Edition
  • 32 hours
  • October 13th, 20th, 27th and November 10th, 2023
  • 1950 €
  • Fridays from 9am to 6pm
  • Lisbon, Portugal
What would you like to see?

Course overview

A programme that offers a new way of thinking, enabling you to acquire and apply strategic planning tools for executives to excel at the top levels of the organisation


The Benefits for You

  • Create a real understanding of the organisation's sources of value creation;
  • Understand the impact of the business both internally and on the main stakeholders;
  • Identify the main market trends;
  • Analyse and prioritise the tools that best serve the customer: internal and external;
  • Develop a new mindset and incite innovation; 
  • Acquire strategic tools to excel at the top level of the organisation.

The Benefits for the Company

  • Develop a mindset focused on strategy and innovation;

  • Prepare people and teams to be able to strategically confront uncertain and volatile contexts; 

  • The strategic alignment of people with the organisation’s objectives;

  • Energising and motivating people and teams.

For whom

  • All those professionals who want to master the concepts of strategy, innovation andvalue creation

  • Managers

  • Executives

  • Entrepreneurs

  • Consultants 

Programa Executivo

Strategic Management & Innovation

The programme is divided into 3 key areas, which help structure how to approach a strategic challenge by incorporating the most advanced:

  • Strategic management theories;
  • Analysis tools and case studies

Participants will be enabled to apply and develop critical thinking and structure strategic planning models, leading them to excel at the top levels of the organisation.


Finding the right balance between theory, practice, and real-world experience.

We believe that participants learn more by practical experience and by applying tools. The programme proposes a mixed methodology which includes several dimensions. 

Simulador Gestão
Management simulator
Storytelling Dados
Storytelling with real data
Estudos Casos Reais
Real-life cases
Exposição Sala
Presentation in class
01 / 05
Iseg Video Thumbnail Strategic Management Innovation
Experts in the Field


The programme which consists of the experience of immersion in the knowledge and practices of strategic planning, which prepares high-potential executives to excel at the top levels of the organisation.

Susana Pascoal

A "strategic" market simulator, where we can test all the content of the programme.

This programme consists of an "express" format in terms of time load and it clearly had a "large" format in terms of the richness of the contents and shared documentation. 

Susana Pascoal , Marketing Director, Victoria Seguros
Nuno Brito

Puts us into contact with reality, where the importance of strategy is discussed and understood.

Participating in this programme was an enriching experience for several reasons, namely Joana Santos Silva's excellence as a lecturer, the quality of the content, and the learning and sharing environment.

Nuno Brito , Director of Human Development, Auchan Retail Portugal
01 / 02

Strategic Management & Innovation

See summary of all information.
  • Face-to-face
  • Portuguese
  • Lisbon
  • 32 Hours
  • 11 October, 2024 a 8 November, 2024
  • Fridays from 9am to 6pm
1.950 €

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking in the ISEG car park
  • Final diploma of program

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Ideally up to one week before the start of the Programme, although you can enrol later should places still be available.

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

DGERT Certification

Pedro Carvalho 3576

More Information

Contact our Program Advisor for clarification and further advice.


Relevant Content

Explore news, interviews, webinars etc, relevant to this course

International Accreditations and Rankings