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Pharmaceutical Marketing Business Development Pharmaceutical Marketing Business Development

Pharmaceutical Marketing & Business Development

  • 17th Edition
  • October 13th, 2023 - July 2024
  • 163 h
  • Lisbon, Portugal
  • 4950€
  • Fridayas from 6:00 p.m. to 10:00 p.m.
    Saturdays from 9:00 p.m. to 1:00 p.m.
  • Blended Learning
What would you like to see?


Acquire an integrated, in-depth and forward-looking vision of marketing management to respond to the new directions and challenges of the pharmaceutical sector.

The Benefits

  • Acquire key skills in areas such as marketing-operations, strategy, information systems and data analysis, internationalisation, R&D and industrial property.
  • Creation of an integrated, in-depth, and forward-looking vision for pharmaceutical marketing management, creating value in a network based on collaboration and sharing.
  • Develop the ability to master the main activities of the business, ranging from research and the development of new products and services, through to the collection and management of information for the motivation of the sales force.
  • Be able to focus on the most sensitive aspects of pharmaceutical marketing, such as distribution, price, product, and information strategies.
  • Provides a series of relevant experiences emanating from the industry itself, which is related by a faculty with outstanding curricula and responsibility in world-renowned pharmaceutical companies.

For whom?

  • Top management in the Pharmaceutical sector
  • Pharmacists
  • Managers
  • Marketeers
  • Information Systems professionals
  • Doctors
  • Biologists
  • Veterinarians
  • Other health science professionals
Pharmaceutical Marketing Business Development Programme

Pharmaceutical Marketing & Business Development

The objective of the Postgraduation is to provide students with a transversal knowledge of the industry, sector, and the pharmaceutical business, combining an integrated, in-depth, and forward-looking vision for the management of Marketing in this sector. It aims to prepare professionals who are capable of satisfying the specific marketing needs of the sector, with a global vision of the industry and the market.

Partnership and accreditation


Experience a unique, impactful and transformative learning journey.

ISEG Executive Education is a national reference in Postgraduations, characterised as structuring programmes.

Iseg Financial Times Experience
Internationally recognised school
Proximidade Mercado
Closeness to the market
Peer Feedback Debates
Peer feedback and Debates
Iseg Networking Experience (1)
Iseg Diplomas Experience (1)
Diploma Ceremony
01 / 05
Experts in the Field


Benefit from knowledge, tools and real cases from a specialised faculty, which combines ISEG's professors with professionals with valuable market experience.
Raquel Canhoes

I am sure that my professional performance is more enhanced.

The Postgraduation has provided me with the development of skills that give me more security, confidence and technical robustness in teamwork.

Raquel Canhões , Pharma Business Consultant, Glintt
Claudia Coelho

Postgraduation was the perfect launch pad.

Since it covers not only marketing, but also several and distinct areas of the Pharmaceutical Industry, it offered me a very solid base of knowledge about the Pharmaceutical Industry, propelling my integration in an internship in the regulatory area of GSK, where I remain until today.

Ana Cláudia Coelho , Regulatory Affairs Junior Specialist, GSK

Pharmaceutical Marketing & Business Development

  • Blended Learning
  • Portuguese
  • Lisbon, Portugal
  • 163 Hours
  • 13 October, 2023 a 26 July, 2024
  • Fridayas from 6:00 p.m. to 10:00 p.m.
    Saturdays from 9:00 p.m. to 1:00 p.m.

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking at ISEG
  • Final diploma

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

Assessments are made through individual written assessment, project and/or group work.

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Yes, participants may use the library as well as the ISEG's Computer Room for that purpose.

Admissions and Fees

Find out more about the Calendar, Admission Conditions and Fees

Read More

DGERT Certification

Nuno Matos

More information

Contact our Programme Advisor for further information and advice.


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