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Marketing Management Marketing Management

Marketing Management

  • 47th Edition
  • September 2024
  • 196 hours
  • Lisbon, Portugal
  • 5800€
  • Mondays and Wednesdays, from 6.30pm to 10.45pm
What would you like to see?


Develop your career in Marketing through an integrated approach to strategic and tactical marketing for B2B and B2C businesses.

The Benefits

  • Provides an in-depth theoretical and practical understanding of Marketing Management.
  • Develop in-depth skills and knowledge in different areas of Marketing, which enable the design and implementation of innovative strategies, plans, and solutions;
  • Provides knowledge of the most relevant practical aspects for the development and implementation of a successful Marketing Plan.

For whom?

  • Managers

  • Directors-general

  • Entrepreneurs

  • Professionals starting their carrers

Programas Pgs Mm Ing
Postgradutation in

Marketing Management

Acquisition of key skills that enable you to elaborate a digital marketing strategy, define metrics, master platforms, and analyse the return on investment effectively;

Preparation for the official Google Adwords certification exam (optional);

Acquisition of knowledge, with a theoretical-practical balance, facilitated by a highly specialised and experienced faculty.


Experience a unique, impactful and transformative learning journey.

ISEG Executive Education is a national reference in Postgraduations, characterised as structuring programmes.

Iseg Financial Times Experience
Internationally recognised school
Proximidade Mercado
Closeness to the market
Peer Feedback Debates
Peer feedback and Debates
Iseg Networking Experience (1)
Iseg Diplomas Experience (1)
Diploma Ceremony
01 / 05
Experts in the Field


Benefit from knowledge, tools and real cases from a specialised faculty, which combines ISEG's professors with professionals with valuable market experience.
(Corpo Docente)
Ana Ferreira

It allowed me to acquire the training I needed to move up the career ladder.


The course has a very varied range of subjects, which allows us to explore in a very rich and interesting way the area of Marketing, teaching students all the phases that integrate, and that are necessary to develop in Marketing management. It was an added value, having complemented my professional experience.

Ana Rita Ennes Ferreira , Product Executive, Pestana Hotel Group

Marketing Management

  • Face-to-face
  • Portuguese
  • Lisbon, Portugal
  • 170 Hours
  • 23 September, 2024 a 14 April, 2025
  • Mondays and Wednesdays, from 6.30pm to 10.45pm

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking at ISEG
  • Final diploma

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

Assessments are made through individual written assessment, project and/or group work.

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Yes, participants may use the library as well as the ISEG's Computer Room for that purpose.

Admissions and Fees

Find out more about the Calendar, Admission Conditions and Fees

Read More

DGERT Certification

Nuno Matos

More information

Contact our Programme Advisor for further information and advice.


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