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Luxury Brand Management Luxury Brand Management

Luxury Brand Management

  • 30 hours
  • 11th, 12th, 13th and 14th October 2023
  • 2300 €
  • 9:00 am to 6:00 pm
  • Lisbon, Portugal
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Course overview

The programme that enables you to know and develop the concepts and strategies of the luxury sector, which can be applied in any sector of activity as a differentiating factor


Benefits for You

  • Understand the luxury sector and the characteristics that differentiate it;

  • Identify and know the luxury products and services consumer;

  • Acquire knowledge of good practices in the luxury sector, which are applicable to any sector of activity;

  • Define and implement marketing strategies for luxury products and services;

  • Get to know the trends and challenges of the future luxury market;

  • Understand how luxury brands incorporate innovation, both in terms of technologies and business models;

  • Understand the importance of sustainability as an intrinsic value for the winning brands of the future;

  • Networking with professionals in the luxury sector.

Benefits for the Company

  • Apply sophisticated differentiation tools, based on a luxury customer experience;
  • Develop the team in state-of-the-art strategic marketing for the luxury sector, promoting a dynamic of differentiation and internal entrepreneurship;
  • Access to networking and consultancy from leading professionals in the areas of strategy and luxury marketing.

For whom

  • Professionals who wish to adopt luxury best practices in their organisation

  • Entrepreneurs

  • Marketing and communication directors

  • Product managers

  • Creative Directors

  • Luxury Professionals

  • Professionals who want to add value to their products/services

Luxury Brand Management Programme
Executive Programme

Luxury Brand Management

The balance between creativity and exclusivity is one of the critical success factors for a brand in the luxury sector. The approach to luxury customers will have to incorporate a number of requirements, such as product/service development, customer relationship management and marketing strategy, innovation and sustainability, which the Luxury Brand Management programme aims to address.

Partnerships & Case Studies


The programme comprises a combination of theoretical sessions and case studies, which illustrate the various topics and sectors of the luxury market, through real-life examples of different brands.

Participants will have the opportunity to live a unique experience, combining theoretical sessions with real-life cases, personalised consultancy, and an experience abroad.

Case Studies
Case Studies
Oradores Convidados
Guest Speakers
Melhores Praticas
Best Practices
Experiencia Exterior
External Experience
Networking Peer Feedback
Networking & Peer Feedback
01 / 05
Experts in the Field


The programme aims to enable participants to apply luxury concepts in the sectors of activity in which they operate, adding value in a differentiating and sustained manner to their organisation.
Carlos Santos

The programme exceeded expectations due to the depth of the topics

Not only did it provide a general and international overview of best-practices in luxury brand management, but it also gave a perspective on how to position luxury brands to face future trends.

Carlos Santos , Country Manager, HANSGROHE – AXOR DESIGN
Goncalo Guerra

It was an asset for the performance of my function

Without any doubt, it was very productive and important, with excellent examples. Considering the brand and the company where I work, I have no doubt that it was an asset for the performance of my function.

Gonçalo Guerra , Sales Manager/Head of Business Unit, C. SANTOS VP
01 / 02

Luxury Brand Management

See summary of all information.
  • Face-to-face
  • 30 Hours
  • 11 October, 2023 a 31 October, 2024
2.300 €

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking in the ISEG car park
  • Final diploma of program

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Ideally up to one week before the start of the Programme, although you can enrol later should places still be available.

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

DGERT Certification

Pedro Carvalho 3576

More information

Contact our Program Advisor for further clarification and advice.


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