The programme that enables you to know and develop the concepts and strategies of the luxury sector, which can be applied in any sector of activity as a differentiating factor
Understand the luxury sector and the characteristics that differentiate it;
Identify and know the luxury products and services consumer;
Acquire knowledge of good practices in the luxury sector, which are applicable to any sector of activity;
Define and implement marketing strategies for luxury products and services;
Get to know the trends and challenges of the future luxury market;
Understand how luxury brands incorporate innovation, both in terms of technologies and business models;
Understand the importance of sustainability as an intrinsic value for the winning brands of the future;
Networking with professionals in the luxury sector.
Professionals who wish to adopt luxury best practices in their organisation
Entrepreneurs
Marketing and communication directors
Product managers
Creative Directors
Luxury Professionals
Professionals who want to add value to their products/services
The balance between creativity and exclusivity is one of the critical success factors for a brand in the luxury sector. The approach to luxury customers will have to incorporate a number of requirements, such as product/service development, customer relationship management and marketing strategy, innovation and sustainability, which the Luxury Brand Management programme aims to address.
The programme exceeded expectations due to the depth of the topics
Not only did it provide a general and international overview of best-practices in luxury brand management, but it also gave a perspective on how to position luxury brands to face future trends.
It was an asset for the performance of my function
Without any doubt, it was very productive and important, with excellent examples. Considering the brand and the company where I work, I have no doubt that it was an asset for the performance of my function.
This amount includes:
Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.
Ideally up to one week before the start of the Programme, although you can enrol later should places still be available.
No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.
Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.
There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.
ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.
ISEG Executive Education is a training entity certified by DGERT, being the courses exempt of VAT and eligible as education expenses, if you enroll individually, and counting as training hours, if you enroll through your company, under the article 78.º-D, of the CIRS Code.
Contact our Program Advisor for further clarification and advice.
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