What is the most important thing to master in Digital Marketing?
The answer is volatile and broad, because it is an area that brings together multiple dimensions, disciplines and is constantly changing.
In this sense, within the scope of the PostGraduation in Digital Marketing, which has its 15th edition starting on 19 September, we invite all marketing, communication and sales professionals, as well as young students and the curious, to take a "break" before the holidays, to update themselves with some of the trends and areas of greatest interest for the development of integrated and effective digital marketing strategies.
The Digital Marketing Summer Break is a cycle of 5 webinars, of 30 minutes each, which takes place between the 24th and 28th of July, always from 12:00 to 12:30.
It is organised by Professors Helena Gonçalves and Carolina Afonso, coordinators of the Post-Graduation in Digital Marketing, and the guests are experienced professionals who represent leading brands.