Managing Director of InPar- In Partnership Business Consulting. Co-Author of the books "30 Advices from 30 Greatest Professionals in CRM and Customer Service in the World" and "Leadership". Author of the book "Cenas e Coisas | És ou Existes? Senior Advisor at IDC Portugal for the Customer Omnichannel Experience areas. Degree in Systems Engineering and Computers by Instituto Superior Técnico. Post-Graduate in Marketing from ISCTE and in Management from INSEAD. Certified in Service Design Thinking by Koos. Coach certified by the World Coaching Organization and Level 1 by the European School of Coaching.