Rui Mota heads the consultancy division of the Reshape Solutions Group, which comprises The Lean Six Sigma Company in Portugal and Brazil, where he is also a Senior Trainer & Coach for the international Lean Six Sigma certification programme.
With over 30 years’ experience, he began his career in finance as a Finance Director at companies in the textile, metalworking and technology sectors.
In 2006, he joined Sonae, where he moved from finance to operational management: he led Lean cultural transformation programmes at Worten, Zippy, Sport Zone and MO, involving over 9,000 employees in Portugal and Spain, and, for seven years, served as Director of the group’s continuous improvement system, IOW (Improving Our Work), whilst also leading the IOW School, its continuous improvement training programme, with over 50 active trainers across various regions.
Between 2023 and 2025, he was Head of Strategy, Market & Business Intelligence at Prismore Capital (formerly Sonae Capital Industrials), where he was involved in M&A transactions for industrial companies and was responsible for Strategy and Transformation at the Reshape Solutions Group.
He holds a degree in Financial Management, an Executive MBA from Porto Business School and a Lean Six Sigma Black Belt certification. He has furthered his education through the Advanced Management Programme and the Digital Transformation Programme at Nova SBE and, more recently, through the ‘Developing Strategy for Value Creation’ programme at London Business School (2025).
Areas of expertise: Strategy and Strategic Deployment · Organisational Transformation and Change Management · Lean Six Sigma and Continuous Improvement · Project Management
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