CEO of Gato Preto, having been the brand's Marketing and Digital Director. Professor of Management and Strategy at ISEG.
Co-coordinator of the Post-Graduation in Digital Marketing, Post-Graduation in Sustainability Management and other executive courses at ISEG Executive Education, including eCommerce Management. She has a PhD in Marketing from the Faculty of Economic and Business Sciences of the Complutense University of Madrid, a Master's degree in Marketing from ISEG, a Postgraduate degree in Marketing Management from ISEG and a degree in Political Science and International Relations from the New University of Lisbon. She was Marketing Director of ASUS and Konica Minolta. She is part of the Board of APPM - Portuguese Association of Marketing Professionals. She has published several books in the area of marketing and digital transformation.