With over 18 years of professional experience, his career began at AICEP in the Netherlands. She has worked for companies such as L'Óreal, BNP Paribas, the British Chamber of Commerce and Listopsis/Toshiba. In 2008, she took on the role of marketing director at ASUS, then moved to Konica Minolta as marketing director and board member. In 2021, she took on the role of CMO of Gato Preto and, in 2022, the leadership of the company in Portugal and Spain.
She has a PhD from the Complutense University of Madrid, a Masters in Marketing from ISEG and a degree in International Relations from Universidade Nova de Lisboa. She was honoured by Forbes as one of the most influential women in business in Portugal.