With a degree in Management from the Faculty of Economics at the University of Porto, she has built her career at the intersection of technology, strategy and digital transformation.
She began her career at Microsoft, where she worked as a specialist in productivity and modern workplace solutions, supporting over 150 organisations across various sectors in adopting technologies such as Office 365, Windows 10 and security solutions, with a focus on increasing efficiency and modernising working models.
He subsequently joined Google in Ireland, where he was responsible for developing paid media strategies for companies in the early stages of digital maturity. He worked across six European markets – Portugal, Spain, France, Italy, Ireland and the UK – covering the entire Google Ads ecosystem, including Search, Display, YouTube and Apps, with a strong focus on growth and performance.
She returned to Portugal to join Salesforce, where she played an active role in the launch and consolidation of the company in the domestic market. Having spent over five years in Salesforce’s Digital division, she supports major Portuguese organisations in defining and executing strategies for marketing automation, CRM, e-commerce and digital experiences, powered by data and Artificial Intelligence.
Alongside her professional work, she acts as a career mentor at several universities, with a particular focus on talent development, leadership and professional growth. In her spare time, she enjoys exercise, spending time with family and friends, and board games.
