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Leading HR Branding

Empowering People and Companies

  • 2ª Edição
  • 24 hours
  • 7th, 14th and 21st March 2024
  • 1400 €
  • Thursdays from 09am to 7:30pm
  • Lisbon, Portugal
What would you like to see?

Course overview

Maximise the return on investment in HR branding to attract and retain the best talent.


Benefits for You

  • Develop knowledge in marketing and brand management with applicability in the area of Human Resources;
  • Acquire effective tools and methodologies to align communication with talent;
  • Create internal and external communication actions that position the brand values with the main stakeholders;

Benefits for the Company

  • To increase the brand's attractiveness to the main stakeholders, from talent to investors, consumers and partners;

  • Empower the Human Resources area to be a strategic internal partner in the current and future challenges of attracting and making talent profitable;

  • Create and develop a sophisticated internal communication plan aligned with the organisational objectives;

For whom

  • Managers, managers and employees in the area of Human Resources

  • Recruitment & Selection specialists

  • Learning & Development specialists

  • Internal Communication professionals

Leading Hr Branding Programme
Executive Program in

Leading HR Branding

In this programme, we will address the issues in order to maximise the return on investment in HR Branding. Whether through the ability to attract the best talent to your organisation, or by reducing the effort needed to ensure you attract and retain the people who have the best fit with the company. And by improving the performance of the organisation through internal performance and differentiated customer service.


We believe that this programme translates into greater value for the participants through direct application and practice.

Based on the wealth of methodologies included in the programme, the participant and the organisation potentially have the most to gain from this investment: both with regards the richness of human resources and in the generation of ideas that are capable of benefitting the business.

Acesso Media Center
Access to the Media Centre
Practice Clinics
Practice Clinics
Networking Lunches Breakfast
Networking Lunches & Breakfast
Reversed Classroom
Reversed Classroom
Exposicao Sala
Presentation in class
01 / 05
Leading HR Branding (1)
Experts in the Field


The objective of this programme is to equip participants with the necessary knowledge and tools to maximise the return on investment in HR Branding.

Pedro Morais Barbosa

Come and enroll, take part.

Participants in the next edition should come with an open mind to hear other things and see different ways of doing things.

Pedro Morais de Barbosa , Diretor of Infernal Communication and Culture, Banco BPI
Joana Goncalves

A good opportunity for those who want to get into these topics

Makes it possible to understand what the best HR Branding practices are.

Joana Gonçalves , HR Manager, PESTANA
Filipa Matos

Gain an insight into how the brand is reflected in the Human Resources

I chose this programme as it's a subject that interests me.

Filipa Matos , Internal Communication Coordinator at BANCO DE PORTUGAL
Isabel Fernandes

They really do know the reality of the companies very well

They speak about topics that are very important about which they are very much at ease.

Isabel Fernandes , Human Resources Director, INFORMA DB
01 / 04

Leading HR Branding

See summary of all information.
  • Face-to-face
  • 24 Hours
  • 7 March, 2024 a 21 March, 2024
1.400 €

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking in the ISEG car park
  • Final diploma of program

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Ideally up to one week before the start of the Programme, although you can enrol later should places still be available.

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

DGERT Certification

Pedro Carvalho 3576

More information

Contact our Program Advisor for clarification and further advice.


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