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Artificial Intelligence for Value Creation

Innovating and Developing Businesses

  • 1st Edition
  • 30 hours
  • 9th, 10th, 16th and 17th May, 2024
  • Thursdays from 9.30 a.m. to 6.30 p.m. and Fridays from 9 a.m. to 7 p.m.
  • Lisbon, Portugal
What would you like to see?

Course overview

Develop an in-depth knowledge of the power and application of Artificial Intelligence in business and how to prepare your organisation.

The Benefits for the Company

  • Developing an in-depth understanding of AI at management level;
  • Creating a challenging mindset geared towards creating value through the use of AI;
  • Incorporating AI solutions that promote greater production and decision-making efficiency;
  • Alignment of language between managers and technical teams to develop customer and business orientated solutions;
  • Identifying business and innovation opportunities;

Individual Benefits

  • Acquire an in-depth knowledge of Artificial Intelligence and its applications;
  • Understand how to formulate AI solutions to respond to business challenges;
  • Develop the language and understanding of concepts to communicate with technical teams and lead AI projects;
  • Build their own strategic vision for the inclusion of AI in the business at process and market level;
  • Learn about AI implementation case studies in different business areas;
  • Discuss ideas, concepts and ambitions with experienced professionals;

Designed for whom?

  • Senior executives who want to understand how they can prepare their organisations for AI;

  • Managers and directors who plan to lead in digital, with a focus on strategy and creating value for the business;

  • Professionals who want to develop their own strategic knowledge of a technology that is shaping the future of the world, for implementation in their current and future roles;

Ai Programme (1)
Executive Program in

Artificial Intelligence For Value Creation

Artificial Intelligence (AI) is rapidly emerging as the most important and transformative technology in business and society. Advances in Machine Learning that have enabled the development of Large Language Models (LLM) applications, such as ChatGPT, have brought visibility to a technology that has shaped the impact of large consumer companies, which is unfolding in other applications with great transformational power for business.

In this programme, you will develop the ability to understand in detail what AI consists of, how you can exploit its potential in business and you will have access to reference case studies.

Experts in the Field



Artificial Intelligence for Value Creation - Innovating and Developing Businesses

See summary of all information
  • Face-to-face
  • 30 Hours
  • 9 May, 2024 a 17 May, 2024
2.250 €

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking in the ISEG car park
  • Final diploma of program

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Ideally up to one week before the start of the Programme, although you can enrol later should places still be available.

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

DGERT Certification

Pedro Carvalho 3576

More Information

Contact our Program Advisor for further information and advice.


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