Foi Consumer Electronics Division Head na Samsung Electronics, Director Comércio e Trade Marketing DPGP na Loreal, CBU Sales Director na Danone Portugal, Category Manager na Sonae Distribuição e Brand Manager na Reckitt & Colman. Formado em E-commerce, pelo ICEMD, frequentou o Breakthrough Program for Senior Executives, no IMD, e o Leadership College, no INSEAD.
