Currently Director of Marketing & Communications at Accenture Portugal, he leads integrated, data-driven strategies that strengthen brand positioning, drive business growth and support the creation of innovative, customer-centric solutions.
Throughout his career, he has consistently worked at the intersection of strategy, innovation, storytelling and technology, collaborating with multidisciplinary teams to design and implement distinctive value propositions. His experience includes applying principles of design thinking, customer centricity and agile experimentation to solve complex problems, translating strategic challenges into clear, relevant and scalable solutions.
He has a solid track record in media relations, reputation management, employer branding and digital marketing, always adopting an approach focused on impact, strategic consistency and building trust with internal and external stakeholders. In contexts of organisational transformation and cultural change, he has played an active role in mobilising teams, ensuring strategic alignment and using communication as a catalyst for innovation.
As a trainer, he brings a combination of rigorous conceptual framework and strong practical experience, drawing on real-life cases, collaborative methodologies and critical reflection on innovation, entrepreneurship and leadership. He values experiential learning, co-creation, critical thinking and the ability to transform ideas into concrete initiatives with a sustainable impact on business and society.
