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Artificial Intelligence For Executives

Course Content

Block 1

Strategy, Fundamentals and Impact of AI and Digital Transformation

 

  • Strategy and Digital Transformation
    • Digital strategies
    • Change management
    • Ecosystems and new business models
  • Fundamentals of AI and machine learning
    • Key concepts in AI, ML and NLP
    • The information economy and its impact on productivity
  • Data models and their impact on organisational models
    • Data as a strategic asset
    • The information economy and its impact on productivity
  • Ethics, regulation and responsible AI
    • Ethical issues
    • Algorithmic bias
    • GDPR
    • Digital sustainability
  • Applied Project I
    • A genuine digital diagnosis and transformation roadmap
Block 2

Strategic Applications and AI Platforms

 

  • AI & Co-Pilot
    • Using Co-Pilots in Microsoft 365
    • Power Platform and Azure AI Services
    • Automation and intelligent productivity
  • Cloud AI, Gemini e NotebokLM
    • Using Gemini, Vertex AI, BigQuery and NotebookLM to create models, dashboards and contextual insights
  • Building Scalable AI Solutions
    • Introduction to AWS SageMaker, Generative AI and Scalable Solution Architecture
  • CRM & Agentic AI
    • Application of AI in CRM, Predictive Marketing, Sales Automation and Agentic AI
  • Applied Project II
    • Development of an Integrated Cloud AI Solution in Groups
Block 3

Implementation, Metrics and Transformation Case Studies

 

  • Innovation Ecosystem & Strategic Partnership
    • Innovation ecosystems
    • Open innovation, funding and start-up experience
  • Workplace & Future of Work
    • Governance, new skills and the future of work organisation
  • Agile Management and Design Thinking for AI Projects
    • Agile methodologies (Scrum, Kanban) and Design Thinking
    • Project lifecycle
  • Data Analytics and Metrics
    • Success indicators
    • Measuring impact and ROI in AI initiatives
  • Applied Project III
    • Real-world application of AI in a partner organisation or start-up, with academic and technical mentoring
Application

Register for the course here

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Contato Ricardo Lopes

More information

Please contact our Executive Education Open Portfolio Director for further information and advice.

 

ricardo.lopes@isegexecutive.education