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Pharmaceutical Marketing Business Development BACK

Pharmaceutical Marketing & Business Development

Conteúdos Programáticos

Bloco 1 | FOUNDATIONS & BASIC FRAMEWORK

Course Introduction & Portuguese Pharma Market Overview

Legal Context & Regulatory Strategy

Marketing Principles applied to Pharmaceutical Sector

Clinical Development & Market Access

Masterclass: Epidemiology & Public Health Key Data for Portugal

Bloco 2 | STRENGTHENING DECISION-MAKING

Financial Management and Budgeting

Business Insights & Data Analytics

Commercial Excellence & Competitive Intelligence

Omnichannel Strategy & Customer Experience

Masterclass: National Health & Pharma Ecosystem

Masterclass: Scientific Partnerships & Healthcare Professionals Engagement

Masterclass: Commercial Development

Bloco 3 | FROM STRATEGY TO IMPLEMENTATION

Product Management

Marketing of Services

Pricing & Value-Based Strategies

Logistics & Pharmaceutical Distribution

Digital Marketing & Communications

Masterclass: Tender Business & Negotiation

Masterclass: Big Pharma & International Business

Bloco 4 | BUSINESS DEVELOPMENT & FUTURE TRENDS

Pharma Emerging Trends - Digital Transformation & AI

Innovative Pharma Business Models

Masterclass: Innovation & Entrepreneurship

Masterclass: Evolution of Pharma Industry Roles & Careers

Bloco 5 | SIMULATOR – APPLYING COURSE CONCEPTS

Markstrat - Marketing Strategy & Operations Simulator 

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Nuno Matos

Mais informações

Contacte o nosso Program Advisor para esclarecimentos e aconselhamento adicional.

Nuno Matos (+351) 964 695 793
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