What are you looking for?

Ex: Courses, articles, etc...


Marketing Digital Marketing Digital

Digital Marketing

  • 15th Edition
  • September 19th, 2023
  • 168 h
  • Lisbon, Portugal
  • 4950€
  • Tuesdays and Thursdays from 6.30pm to 10.30pm
What would you like to see?


Learn how to prepare yourself, with skills and tools, to develop an integrated digital marketing strategy.

The Benefits

  • Acquisition of key skills that enable you to elaborate a digital marketing strategy, define metrics, master platforms, and analyse the return on investment effectively;
  • Preparation for the official Google Adwords certification exam (optional);
  • Acquisition of knowledge, with a theoretical-practical balance, facilitated by a highly specialised and experienced faculty.

For whom?

  • Directors of organisations
  • Marketing and communication managers
  • Advertising professionals
  • Entrepreneurs
  • Consultants
  • Young graduates and researchers
  • Professionals who are starting out in their careers who wish to acquire knowledge in this area
Programas Pgs Marketing Digital 30

Digital Marketing

In this Postgraduation, through a highly specialized and experienced faculty, you will develop skills to stand out in a critical area for companies. The best student receives a prize money of 1,500 €, awarded by PHD (Omnicom Group).



Experience a unique, impactful and transformative learning journey.

ISEG Executive Education is a national reference in Postgraduations, characterised as structuring programmes.

Iseg Financial Times Experience
Internationally recognised school
Proximidade Mercado
Closeness to the market
Peer Feedback Debates
Peer feedback and Debates
Iseg Networking Experience (1)
Iseg Diplomas Experience (1)
Diploma Ceremony
01 / 05
Experts in the field


Benefit from knowledge, tools and real cases from a specialised faculty, which combines ISEG's professors with professionals with valuable market experience.
João Rego

It brings together a faculty with high theoretical knowledge and a strong practical component, in reference companies at a national level.

The programme is very comprehensive, bringing students into contact with areas with which they have little familiarity, while at the same time 'refreshing' key concepts and trends in Digital Marketing.

João Pedro Rego , Brand Marketing Services Team Lead, Glovo
Joana Craveiro

It exceeded all my expectations.

The greatest added value is the combination of the strategic component with the development of practical cases, which allowed me to gain a know-how and mastery of new trends and tools . Furthermore, on this journey I had the opportunity to meet teachers and colleagues with diverse backgrounds and backgrounds, who also helped me to grow, share experiences and create an important network for my professional career.

Joana Gonçalves Craveiro , Senior Brand Manager, Angelini Pharma
01 / 02

Digital Marketing

  • Face-to-face
  • 168 Hours
  • 16 September, 2024 a 31 July, 2025

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking at ISEG
  • Final diploma

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

Assessments are made through individual written assessment, project and/or group work.

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Yes, participants may use the library as well as the ISEG's Computer Room for that purpose.

Admissions and Fees

Find out more about the Calendar, Admission Conditions and Fees

Read More

DGERT Certification

Nuno Matos

More information

Contact our Programme Advisor for further information and advice.


Content that may be of interest to you

Accreditations and Rankings