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Automotive Retail 4.0

Idealising, Planning, and Transforming the Sector

  • 65,5 hours
  • To be announced
  • 3500 €
  • Online: Mondays, from 16:30 to 20:30 Face-to-face: Mondays, 09:00 to 18:00
  • Lisbon, Portugal
What would you like to see?

Course overview

The programme for understanding future mobility models and satisfy consumers’ new needs and expectations


Benefits for You:

  • Understand the sector's current and future challenges;

  • Strengthen the transformation drivers: product, people, and processes;

  • Understand the importance of leadership in transformation phases;

  • Acquire knowledge of customer centricity, through active methodologies;

  • Develop the ability to implement B2B and B2C communication and sales actions;

  • Reflect on the skills of the business and the participants, challenging them to design how their company will be in the future.

Benefits for the Company:

  • Reflection on the company's strategic plan to incorporate dominant trends in the sector;

  • Increase in the digital and customer-centric literacy of the team, focusing on business results;

  • Assimilation of skills that enable an innovation-oriented mindset;

  • Creation of an effective B2B and B2C sales programme which is aligned with the business objectives;

  • Develop leaders to manage in a period of uncertainty.

For whom:

  • Car dealerships;
  • Those responsible for automotive workshop networks and parts, tyres and repair shops;
  • Those responsible for used car dealerships;
  • Those responsible for the main brand rent-a-car companies;
  • Car manufacturer executives and other managers;
  • Professionals from insurance and consulting companies with an interest in the automotive sector.
Programas Exercutivos AUTOMOTIVE RETAIL 25
Programa Executivo em

Automotive Retail 4.0

The programme delves, through different modules, into the automotive sector and its new paradigms, the fundamental strategies of customer-oriented business culture, and communication and sales. It combines the skills in economics and management, from ISEG Executive Education, and the specific insights of the automotive sector, from the Portuguese Automobile Association (ACAP).


The programme presents an innovative structure that responds to market challenges, new customer relationship models, and future mobility models.

The approach is very practical, with a disruptive format to provoke strategic reflection. The programme will take place in a blended learning format, with 70% of the sessions held online to reduce travel, enhance the impact, and increase inclusion, while ensuring very impactful face-to-face sessions at the opening and closing of the programme.

My Retail Plan
My Retail Plan
Guest Speakers
Guest Speakers
Teoria Ferramentas
Theory and Tools
Networking & Peer Feedback
01 / 04
Experts in the Field


The Programme which is a crucial investment for organisations and professionals in the automotive sector who want to understand the future mobility models and meet the new needs and expectations of consumers.
Margarida Coutinho

A useful programme to better deal with the constant challenges of the automotive sector.

It challenged me to apply what I learned in my company. Experience is very important, but openness to new learning is crucial. This programme brought me new knowledge, encouraged reflection, and shared experiences among participants.

Margarida Coutinho , Managing Director, MCOUTINHO Nordeste
Bruno Santos

Willingness to implement all the content learned and understood

I had the pleasure of interacting with the best lecturers and fellow students. The online classes were always very dynamic and I ended with feeling that they passed really quickly.

Bruno Santos , Managing Director, AUTO INDUSTRIAL Lisboa, Opel
Arlindo Baptista

An essential tool for those who want to ‘stay in the know’

After the sessions, it was impossible not to look at the ‘as is’ in a different way. The language is practical and disruptive and forces us out of our comfort zone.

Arlindo Baptista , Parts Director, Grupo COSAL
01 / 03

Automotive Retail 4.0

See summary of all information.
  • Blended Learning
  • 65,5 Hours
  • 16 September, 2024 a 7 April, 2025
3.500 €

This amount includes:

  • Access to a platform where supporting documentation will be made available in digital format
  • Welcome kit
  • Coffee-breaks
  • Reserved parking in the ISEG car park
  • Final diploma of program

Applications should be submitted by filling in the online form on the respective page of each programme. The following documents are required: an updated CV and/or link to the applicant’s Linkedin page. On average the decision of the coordination team takes 8 to 15 working days after the submission of the complete documentation.

Ideally up to one week before the start of the Programme, although you can enrol later should places still be available.

No. There is no fee for the submission of an application. You will only be asked to pay a registration fee to secure your place in the programme after being admitted to the Postgraduate or MBA programmes.

Attendance is not controlled for the Postgraduate Programmes. However participants are obliged to attend at least 80% of lectures of the Executive Programmes.

There are various discounts: alumni discounts, discounts for professionals covered by agreements established between ISEG Executive Education and their Employer, prompt payment discounts, and discounts contemplated in our sales policy. For further information, you should contact the Programme Advisor of the respective programme. Discounts cannot be accumulated, with the exception of prompt payment discounts.

ISEG is located in Lisbon, next to the Assembly of the Republic parliament building. It is accessible by the following public transport: Metro (Underground) - Yellow line to Rato station Buses 727 and 706; Train – get off at Santos station; and, finally, Tram No. 18. If you come by car, you can park in ISEG’s on-campus car park.

DGERT Certification

Pedro Carvalho 3576

More information

Contact our Program Advisor for further clarification and advice.


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